The BEST Holiday Promo We’ve Ever Done — And Why It Worked So Damn Well
Tired of holiday promos that flop or feel forced? In this episode, Lacey shares the story behind Salon Lace’s most successful holiday promotion ever - Luck of the Draw. It boosted retail sales, built team momentum, and turned the salon into a place of pure excitement all month long.
1. The Concept: Every guest drew a card when they walked in- and their discount depended on it: 2–10 = 15% off, Face cards = 20%, Ace = 25%, Joker = BOGO. Once guests held that discount in their hand, they couldn’t resist stocking up.
2. The Team Incentive: Stylists kept the cards from guests who purchased retail and built poker hands throughout the week. Best 5-card hand won prizes - everything from gift cards to a Redken Symposium ticket.
3. The Vibe: Poker decorations, upbeat music, and cards taped to mirrors the whole salon came alive.
“Don’t just decorate your salon - activate it. The energy should hit your guests the second they walk in.”
4. Why It Worked:
Created momentum and competition
Boosted sales instantly
Strengthened salon culture
Don’t overcomplicate your holiday marketing. All you need is creativity, a competitive twist, and a team that’s excited to play the game.
We’ve got you covered -grab a peek at our Luck of the Draw Inspiration Folder 👉🏼 https://drive.google.com/drive/folders/1PLE9q1gYl_x661RrOzUC8JR806cEjjmJ?usp=sharing
Tag @laceygebo if you run this promo- she wants to see your poker hands and holiday setups!